![\"J000759_TENERIFE_Posters_AW2\"](\"http:\/\/www.webtenerife.co.uk\/blog\/wp-content\/uploads\/2016\/07\/J000759_TENERIFE_Posters_AW2.jpg\")
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The Tenerife Tourism Corporation has launched a #bigwarmhug<\/b> campaign to communicate to all British visitors that the people of Tenerife are on their side no matter what happens with regards to the United Kingdom\u2019s status in the EU. The aim is to say we are thinking of you at this uncertain time and no matter what you will always be in our hearts.<\/p>\n
Reaching out to UK consumers and the travel trade, the campaign will be primarily promoted via social media channels like Twitter, Facebook, YouTube and Instagram and will also see the local people of Tenerife offering a \u201cbig warm hug\u201d to British tourists already on the island, as well as encouraging people in Britain to engage in the good feeling campaign.<\/p>\n
Tenerife people, including island locals, personalities, taxi drivers, hoteliers and associated companies will upload images of themselves hugging British tourists holidaying on the island on to their own social media channels (see links below) to demonstrate their love for the island\u2019s most important source market.<\/p>\n
In a similar way, people in the UK will be encouraged to visit Tenerife\u2019s website www.webtenerife.co.uk<\/a> to download and print the Tenerife #bigwarmhug<\/b> logo and take a photo of themselves hugging a person with the print in their hands. If they then upload the image onto their own social media channels, using #bigwarmhug<\/b> and tagging Tenerife\u2019s social media channels, those giving the best hugs will have their photos uploaded to Tenerife\u2019s official channels by the Tenerife Tourism Corporation.<\/p>\n In 2015, Tenerife welcomed over 1.7 million British visitors to the island, and latest figures for 2016 show that between January and May this year there were over 800,000 British visitors, representing a staggering 21% increase on the already impressive figures for 2015.<\/p>\n \u00a0Here’s how you can support Tenerife\u2019s Big Warm Hug campaign:<\/strong><\/p>\n 1. Print the poster #bigwarmhug on an A4 sheet of paper.\u00a0Download (JPG)<\/a> | Download (PDF)<\/a>\u00a0<\/strong><\/p>\n 2. Have your picture taken hugging a British tourist with the poster but please ask their permission to upload it!<\/p>\n 3. Each participant must upload the image to their own social networks with the hashtag #bigwarmhug<\/p>\n Thank you for sending us your big warm hug!\u00a0You could become the star of our campaign.<\/p>\n Connect with Tenerife Tourism Corporation:<\/p>\n Facebook: @VisitTenerife<\/a><\/p>\n Twitter: @visit_tenerife<\/a><\/p>\n Instagram: @visit_tenerife<\/a><\/p>\n