Russkoe Radio (Russian Radio, in English) is one of the most famous and most popular brands in the Russian media market. It is among the largest radio networks not only in Russia, but in the entire world. Russkoe Radio is broadcast in 3,100 cities in Russia and the Community of Independent States (CIS) —made up of ex-Soviet republics—, in the Baltic Countries, in the United Arab Emirates and in the United States. Tenerife Russian Radio began its broadcasts on the Island in March 2014, with a daily programming made up of entertainment shows, news and Russian music. The programmes are designed for a predominantly Russian-speaking audience. Its extensive coverage on the Island means that it can be heard everywhere: on the beach, at Mount Teide, at home or in the car.