Last June, at MIFA Annecy, the leading international event in the animation industry, the former animation studio Mondo TV unveiled a new corporate identity, introducing both a new name and a new visual identity: Hi Animation.
This change is part of a profound process of modernization, renewal, and strategic redesign, necessary to adapt to the new challenges of the industry. A bold rebranding that marks a new chapter for the studio, aligned with their evolving creative and strategic aspirations, following the integration into the Squirrel Media group.
“We are truly excited about what lies ahead, and about the opportunity to grow under an identity that reflects who we are today and what we aim to build for tomorrow. The new team driving this chapter embodies dynamism, high standards, professionalism, and commitment, with a clear ambition to achieve excellence in both production and creativity.” said Amélie Houpline, Studio Director of HI Animation in Tenerife.
HI is more than just a name — It’s an open greeting to the future and to the challenges of a transforming industry. It’s also a tribute to what matters most: HI as in “Human Intelligence”, a reminder that implies that at the heart of any animation studio, there are not only algorithms but people. Human intelligence is the driving force behind emotion and passion, imagination and creativity.
In a changing landscape, the studio is aware of the technological adaptation in order to grow artistically, without forgetting that animation is, above all, a deeply human expression.
