So far this year, the island has hosted the filming of nine fiction series and five feature films, with a total of 425 filming days to date. The economic impact so far has been 49.5 million euros.
Tenerife continues to be a top destination for the international audiovisual industry. So far this year, the island has hosted the filming of nine fiction series and five feature films, with a total of 425 filming days to date. While the figure for now is still below the 896 total days logged in 2024 and the 991 in 2023, the average duration of projects is increasing, indicating a shift towards larger, more ambitious and extended productions. The economic impact so far has been 49.5 million euros.
One of the most outstanding shoots on Tenerife in the first half of 2025 has been that of ‘Day Drinker’, a fiction feature film for Lionsgate and directed by Marc Webb (The Amazing Spider-Man, 500 Days Together, Snow White) that reunites Johnny Depp and Penélope Cruz for the fourth time on screen to be the protagonists of a story of intrigue, luxury and unexpected connections on the high seas. The film was shot this April in a number of locations on the island.
Among the series shoots is ‘Yakarta’, an original from Movistar Plus, starring Javier Cámara, which was filmed in various places in the north of the island, including Puerto de la Cruz. The production, headed by 100 Balas (The Mediapro Studio) and Buendía Estudios Canarias, finished filming at the end of March on Tenerife. The story revolves around Joserra, a physical education teacher and former Olympic badminton player, who meets a teenager with an extraordinary talent that will end up changing his life.
The first quarter also brought the filming of other international projects such as ‘Alea Aquarius’, a television series aimed at young audiences, from the German production company Red Balloon. It will continue filming on Tenerife from January to the end of June in different parts of the island. For its part, ‘These Sacred Vows’, an Irish production by Treasure Entertainment, is committed to sustainable filming. The six-episode series is set the morning after an Irish wedding held in a villa, when the priest’s body is found floating in the pool. Filming will last until the beginning of July.
The technical and artistic team of the British series ‘Frauds’, by Monumental Films for the ITV channel, also touched down at the beginning of the year in different locations on the island to shoot the sixth season of the series. Shooting lasted three months, and the renowned actresses Suranne Jones and Jodie Whittaker are cast in the lead roles. At the same time, the Spanish thriller ‘La nena’, part of Carmen Mola’s literary saga, has returned to the screen with a free adaptation directed by Paco Cabezas and co-produced by Buendía Estudios Canarias and Diagonal (Banijay Iberia) with the participation of Atresmedia. Filming of the third instalment used exteriors and interiors in Tenerife before continuing in Madrid.
In cinema, ‘Coartadas’, a comedy of entanglements and false identities, has landed in Tenerife. The film is directed by Martín Cuervo and co-produced by Secuoya Studios and Buendía Estudios Canarias, with the production services of Riverflow Pictures. Tenerife has also welcomed the cast and crew of ‘Pioneras’, a co-production between Spain (Cine365 Films, Nadie es Perfecto) and Portugal with shooting locations in Madrid, Guadalajara and Tenerife. This film is a tribute to the women who paved the way for the current teams of women footballers that compete at a professional level.
Filming of ‘The End of It’ has been ongoing since mid-April and has taken the production team to a variety of locations on the island. This is a science fiction feature film co-produced by The Mediapro Studio US & Canada and BBC Film, with an all-star cast led by BAFTA winner Rebecca Hall and Golden Globe winner Gael García Bernal. Spanish director María Martínez Bayona is making her directorial debut and wrote the screenplay for the film.
The tally for 2025 is not final, as figures for a large number of advertising and photography projects are still pending, but a stabilisation of the number of shooting days per year is expected, which would signal a more intensive and environmentally sustainable production model. Tenerife continues to make its mark as a strategic setting for Spanish and European audiovisual production, thanks to its rich landscapes, the local industry and talent, and a favourable tax system.
In terms of advertising, there has been a consistent volume of advertising spots and shootings. The sports brand Hoka, for instance, had a shoot this year which included the services of the production company Twentyfour Seven.
Among the firms affiliated with the Tenerife Film Commission that have been suppliers for the most recent shootings are production service companies Sur Film, Volcano Films, Easy Filming, Macaronesia, Solworks, Los Emotions, Flywus Studios and Riverflow Pictures; equipment rental companies such as The Boss, EPC and Kinolux; transport and logistics rental companies such as SuarDiaz, Rims, Canary Pictures Vehicles, Jocar, Macan Transitarios, Rent Camper Canarias, SL, and Furgos 9; the sound company Canary Film Sound; the drone company Airmedia360; the catering company Gomeralia; and associated locations such as the Auditorio de Tenerife, Hotel Taburiente and Finca Tristán C.B.
