Caña y Ron is a company where the historical cultivation of sugar cane, essential in the island's economy since the time of the Conquest, can be revived. Located in Icod de los Vinos, it combines a restored plantation with an artisanal distillery that produces rum following traditional methods. It offers guided tours through which tourists can learn about the entire process, from the cultivation of sugarcane to distillation, which promotes knowledge of history, local culture and work for sustainability.