The original town centre, where the Town Hall still stands, is up in the hills. However, the booming tourism industry in the 1960s resulted in the development of the coastline around the small fishing village of Los Cristianos. Today, that village is a first class tourist resort where magnificent beaches share the coast with luxurious 4 and 5 star hotels. Its leisure options during the day and night time make it one of the driving forces of Tenerife's economy. ​​

Arona is one of the main tourist destinations in the south if the Island, covering an area of 84.6 km2 (327 sq. miles), with 15 km (9.3 miles) of beaches. This is the third most populated municipality on Tenerife.

There are four clearly distinct areas in Arona: Playa de las Américas, Playa de los Cristianos, Playa de Las Galletas-Costa del Silencio and rural Arona. The combination of all of them is a comprehensive array of top quality tourist options (accommodation, beaches, leisure activities, countryside...), with stunning scenery and a lovely traditional Canarian atmosphere.

The area of Playa de las Américas includes several beaches and there are a wide range of water activities to choose from all year round. The town of Los Cristianos, which still preserves its seaside charm, is where most of the area's shopping and cultural activity happens, and its port is busy with boats coming and going.

Its peaceful and beautiful coastline is one of the main attractions of the area of Las Galletas-Costa del Silencio, in addition to its thriving sea life. Some of the places you won't want to leave without seeing are Punta de la Rasca and Malpaís de Rasca, which is considered a Protected Nature Area. The rural part of Arona can be found further inland, where the municipality's historic quarter lies.

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A tourist train travels around the streets of Los Cristianos and Playa de las Américas picking up kids and grown-ups wishing to explore the town on a comfortable guided tour. The heart of the town of Arona is Plaza del Cristo de la Salud, which is surrounded by the town's most important buildings. This a good starting point for a walk to El Calvario, the old washing place and the Cross of San Antonio, which will reward you with great views of the coast.

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