The Craft Fair in Pinolere is part of the activities to disseminate Canarian culture known as the "Cultural Project", which is organised by the Pinolere Cultural Association in collaboration with the Town Hall of Villa de Orotava and the Regional Government of Tenerife. The fair is held in September in La Orotava with the aim of keeping the traditions and customs of Tenerife's ancestors alive. Over the years, it has become an international landmark for making Canarian craftwork known to the rest of the world.
- Where: Pinolere (La Orotava).
- When: September